2D barcode technology

2D barcode technology is supported by 85% of today’s cell phones and can be used as a unique identifier for a loyalty program. 

ADELYA has teamed up with 4GSECURE to develop a secure, preloaded mobile application that generates a unique 2D barcode on the cell phone screen that is then scanned by a webcam to identify the holder. Once the customer has been identified, it is possible to assign points and instantly view coupons on the cell phone.

How it works

Customer case studies

Aéroports de Lyon

The first time NFC technology has been deployed at an airport. With the Malys NFC loyalty card, Aéroports de Lyon experiences more customer intimacy at the point of sale and has seen a noticeable increase in average purchases for loyalty card holders.

Read our testimonials

Discover Loyalty Operator 2.0

  • Quick launch of multi-channel marketing campaignas including emailing, sms and social networks
  • On demand couponing campaogns including m-couponings
  • Manage customer data efficiently and allocate benefits in real time
  • Access the Loyalty Operator platform from any web browser
  • Compile statistics and perform analysis for improved customer knowledge
  • Dedicated mobile or web-based loyalty spaces

Read more about Loyalty Operator 2.0